OUR
BRAND
Our Brand positioning is important to our business. Following
the privatization of Zanaco resulting into Rabobank owning
49% of Government’s interest in the Bank, we set out on
a strategy to reorganize our processes to improve internal
and external customer service delivery. Part of the strategy
was to rebrand. The way we portray ourselves and the way
we are perceived is critical to the business. We are a big,
strong, reliable, progressive, learning, innovative and
sustainable Bank and so our Brand represents who we are.
Our repositioning on the market has seen the Bank introduce
innovative products and services aimed at making it easy
for our customers to conduct business.
We enhanced our brand in 2007 in terms of the name, color
and symbols to best portray our 'New look'.
Our
Brand explained
Shorter powerful name
We are popularly known as Zanaco and we use this name as
opposed to Zambia National Commercial Bank Plc. It is important
for our customers and the general public to know that we
are still legally known as Zambia National Commercial Bank
Plc and we trade under that name. Zanaco simply sounds more
powerful as a brand name that our customers and the general
public will easily remember.
Brighter consistent
logo
Red apart from being an African rich color is very vibrant
as opposed to the copper that we were using before. The
color red is brighter depicting our new behaviors of having
positive attitudes not only to our customers but amongst
ourselves as well. The color red shines with warmth making
it easier to combine it with other colors. It is this warmth
that we reflect to the people we come in contact with.
The Sparkle
The sparkle in the new logo signifies a wink at our customers
and ourselves as members of staff of Zanaco. We believe
in having fun in challenging ourselves and improving the
customer experience each time they get in contact with us.
Our customers and the general public see the sparkle in
our eyes which is an assurance that we are there for you
and we are glad to serve you.
The high side of the
right top corner
The right side of the background frame closest to the 'Zanaco'
name shows a steep incline symbolizing that we will aim
high in whatever we do. We will challenge each other with
doing the best we can to achieve our maximum potential for
the good of our customers
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