Financial Fitness

There is general recognition of the importance of proper management of personal, household and business finances. Financial education is one of the drivers of financial inclusion; people need knowledge, skills and confidence to have the right financial lifestyle and make effective use of financial products.
Objective:
To provide people with knowledge, understanding, skills and confidence so that they make informed financial decisions appropriate to their personal circumstances.
Target audience: Children/ youth, Farmers, SMEs, Employees and the general adult population.
Number reached: 80,000 through interactive activities; 300,000 through SMS; Millions through mass media sensitisation including the use of local languages.
Delivery method: School programmes: Trainings: Mass sensitisation: Print & electronic media: Social Media: Literature.
Topics covered: Financial Planning, Understanding money mind set, Saving, Investment, Credit awareness, Business management skills.